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Expo area

The Italy area represents the largest marketplace for Italy’s tourism offer in the world.

In addition to national and international tourism intermediaries, every year we select the leading buyers of the Italy product from all over the world.



An innovative business matching system enables supply- and demand-side operators to pre-organise meetings at the show, identifying partners based on their own requirements and objectives.

 

NEWS

This year, for the first time, the Italy area will include a space dedicated to a product that has seen continuous growth in demand on international markets: glamping, the glamourous side of camping.