Paolo Iabichino

Chief Creative Officer | Ogilvy&Mather Italia

In advertising since 1990, Paolo switched from classical advertising to relationship communication, going through web-based activities, consumer promotions and below the line initiatives.

He first joined Ogilvy back in 2000, being promoted to Creative Director in 2001 and 4 years later OgilvyOne becomes the most awarded agency for Italian direct marketing.

Paolo writes articles and contributions on writing, advertising, scenario, and his writtens are often into specialized magazines and books.

Paolo is also the author of Invertising a book that analyses the transformation in act the advertising world.

Appointment at the fair:
14 october
15:00 -16:00 - Pav. C3
TTG Forum
Turismo e pubblicità: dall´Advertising all´Invertising