In booking a stay, users complete around a dozen actions, visit our property through several online channels, check our reputation and much more besides.

To be competitive, we must be present on all online channels, with comprehensive and always updated content, but risk looking the same as our competitors and becoming one of the many, to the detriment of our image and personality.

We must again start talking about us, our hotel and what we do!

Which sales channels can I use to reach my customers? The website? OTAs? Brand Reputation websites? How can I best manage my pricing policy? How can I promote the hotel on the market? We can only maximise our hotel’s occupancy with a detailed marketing plan!