• Friday, October 13, 2017
  • 14:00 - 15:00
  • Memo
  • SIA Technology&Management Arena - Pav.B1
  • Giacomo Pini GP Studios

Once upon a time there was the profession of hotelier. Thus begins this workshop, which is intended to propose practical, no-frills methods on how to manage a hotel, which to all intents and purposes is a company, in a rapidly changing market, with guests who no longer know what they want, tough competition and a sales policy that is a complete mess! The workshop also tackles the topic of future scenarios, and the strategic vision that will guide tourism in the next few years.


  • the market, the great unknown that everyone knows
  • measuring actions as a basis for strategy
  • strategic and visionary thinking on customers, the market and competitors
  • why should they choose to stay with us, how can we make ourselves appealing
  • indicators to show if we are on the right track
  • what to do, how to do it, when to do it, the business plan to do business
  • the marketing priorities for a hotelier
  • analysis of case studies