• Thursday, October 12, 2017
  • 13:00 - 14:00
  • Memo
  • SIA Breakfast Arena - Pav. D1
  • Carlo Pecoraro GP Studios

Breakfast is today a strong marketing lever with which to increase customer loyalty. What are the determining factors that make it unique? The key word is experience, but how can guests take away with them a “memorable” experience? The workshop tackles two hot topics on the issue, human resources and the uniqueness of the experience.


  • the coolest breakfasts on the planet
  • current trends and why they work
  • transforming breakfast into a great customer experience
  • how to choose the most appropriate staff for this type of service
  • how to train and motivate the breakfast team, different people, same objectives
  • ensuring employees take a professional approach adapted specifically to breakfast
  • analysis of case studies