• Thursday, October 12, 2017
  • 11:00 - 12:00
  • Memo
  • SIA Breakfast Arena - Pav. D1
  • Carlo Pecoraro GP Studios

Breakfast has become the real hub of the hotel, with customers increasingly attentive to it; consequently, hotel owners have become so too, with a view to competing on a very demanding market in this regard. The workshop will explore, in a direct and concrete manner, current trends in breakfast and how to interpret them, to ensure that you always prepare an excellent buffet breakfast, according to the right flows and layouts dictated by visual marketing, which is the key to obtaining maximum customer satisfaction.


  • where to start to build an excellent breakfast service
  • what customers think, what to concentrate resources on
  • how to understand and anticipate the desires of each target
  • the parameters to consider when preparing a winning breakfast
  • the correct buffet flow, the presentation logic and the visual marketing applied to this specific service
  • what must always be there
  • analyses of case studies