• Thursday, October 12, 2017
  • 10:00 - 11:00
  • Memo
  • SIA Technology&Management Arena - Pav.B1
  • Stefania Corbelli GP Studios

The internet undoubtedly represents a great business opportunity, and without it, it would be difficult to compete on the market, but campaigns do not always follow a strategic, segmented and targeted programme. This seminar will explore how we at Gpstudios do this operationally for the hotels that we advise, taking operational strategies and case histories as our focus.


  • the fundamentals of the web environment
  • tools to analyse the competitive market
  • difference between promoting and marketing
  • which tools to use and in which practical order
  • the customers’ role in the online process
  • how to prepare the publishing schedule
  • five practical pieces of advice to use tomorrow morning
  • analysis of case studies