We promote Italy’s image on international markets; we design and stage - for regions, territories, consortia, company networks, individual companies, etc. - ad hoc events to bring together international demand and local supply-side operators.
These events are:
(strictly designed in relation to supply and demand characteristics)
for trade or aimed at specific targets
(with a priority focus on return on investment)
- In Italy
(workshops, tourism exchanges, roadshows, including the coordination of educational tours, to showcase what regions or products have to offer)
(if the client wishes to showcase its offer in countries from which it plans to increase arrivals; advice on the choice of city)
(ready to professionally manage all aspects of the event)
We also conduct a survey that monitors the main trends in demand, we produce analysis and ad hoc reports on products and markets, and we train operators, providing practical and concrete tools to optimise relationships and improve business
Our dedicated staff deal with logistics, recruitment and buyer management, as well as the technical organisation and coordination of all aspects of an event.
We profile and regularly monitor more than 8,000 international operators interested or potentially interested in Italy’s tourism product, and segment them according to client needs.
We work with more than 90 countries worldwide, we study individual markets in depth, we interpret changes on these markets, and we scout for new demand-side operators.
We personally know most international operators, and involve them in our trade shows and initiatives throughout the year.
We find the right mix between the requirements of tourism operators in Italy’s regions and the outgoing trends on foreign markets.
We scout for new countries, new targets, new needs.
We advise on organising the whole event, including in-depth analysis of international demand, seller training and post tours.
Would you like more information? Contact us